{"id":1263,"date":"2026-08-19T11:01:41","date_gmt":"2026-08-19T09:01:41","guid":{"rendered":"http:\/\/papelycarton.com\/solucions\/marketing-plv\/"},"modified":"2026-09-25T12:12:52","modified_gmt":"2026-09-25T10:12:52","slug":"marketing-plv","status":"publish","type":"page","link":"https:\/\/papelycarton.com\/ca\/solucions\/marketing-plv\/","title":{"rendered":"Marketing i PLV"},"content":{"rendered":"<section class=\"wp-block-group pc-hero pc-lead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-htext is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Solucions \u00b7 Marketing<\/p><h1 class=\"wp-block-heading\">Material PLV en cartr\u00f3 per a la <span class=\"pc-hl\">publicitat en el punt de venda<\/span>.<\/h1><p class=\"pc-lead wp-block-paragraph\">Cartr\u00f3 ploma, microcanal, cartr\u00f3 prim i cartolines per a cartelleria, displays i muntatges promocionals. Tallat a mida i servit preparat, en els terminis curts que imposa un calendari de campanya.<\/p><p class=\"pc-microtrust pc-asdiv wp-block-paragraph\"><span class=\"pc-ico pc-i-check\">Terminis de campanya, no de f\u00e0brica<\/span><span class=\"pc-ico pc-i-check\">Tallat a la mida exacta<\/span><span class=\"pc-ico pc-i-check\">S\u00e8ries curtes per punt de venda<\/span><span class=\"pc-ico pc-i-check\">Reciclable i FSC<\/span><\/p><\/div><div class=\"wp-block-group pc-heroform is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-formcard is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-fh is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Explica&#8217;ns la teva campanya<\/h2><\/div><p class=\"pc-fsub wp-block-paragraph\">Digue&#8217;ns quin material necessites, en quin format i per a quina data. Et responem amb preu i termini en menys de 24 h laborables.<\/p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1234-o1\" lang=\"ca\" dir=\"ltr\" data-wpcf7-id=\"1234\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ca\/wp-json\/wp\/v2\/pages\/1263#wpcf7-f1234-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulari de contacte\" novalidate=\"novalidate\" data-status=\"init\" toolname=\"solicitud_papel_y_carton\" tooldescription=\"Envia una consulta o una petici\u00f3 de pressupost a Papel y Cart\u00f3n (Vegio SL), distribu\u00efdor B2B de paper i cartr\u00f3 tallat a mida; respon una persona de l&#039;equip.\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1234\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ca\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1234-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_pc_tk\" value=\"\" \/>\n<\/fieldset>\n<div class=\"pc-form\">\n<div class=\"pc-fr\">\n<div class=\"pc-field2\"><label for=\"pc-f1-nombre\">Nom *<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input id=\"pc-f1-nombre\" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom i cognoms\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span><\/div>\n<div class=\"pc-field2\"><label for=\"pc-f1-empresa\">Empresa *<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input id=\"pc-f1-empresa\" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><\/div>\n<\/div>\n<div class=\"pc-fr\">\n<div class=\"pc-field2\"><label for=\"pc-f1-email\">Email *<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input id=\"pc-f1-email\" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"nom@empresa.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span><\/div>\n<div class=\"pc-field2\"><label for=\"pc-f1-telefono\">Tel\u00e8fon<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input id=\"pc-f1-telefono\" size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"600 000 000\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span><\/div>\n<\/div>\n\n\n<div class=\"pc-field2 pc-legal\"><span class=\"wpcf7-form-control-wrap\" data-name=\"consentimiento\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"consentimiento\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Accepto la <a href=\"\/ca\/politica-privacitat\/\">pol\u00edtica de privacitat<\/a>. Utilitzarem les teves dades nom\u00e9s per respondre a aquesta sol\u00b7licitud.<\/span><\/label><\/span><\/span><\/span><\/div>\n<input type=\"hidden\" name=\"utm-source\" value=\"\" class=\"pc-hidden\" data-pc-utm=\"utm_source\"><input type=\"hidden\" name=\"utm-medium\" value=\"\" class=\"pc-hidden\" data-pc-utm=\"utm_medium\"><input type=\"hidden\" name=\"utm-campaign\" value=\"\" class=\"pc-hidden\" data-pc-utm=\"utm_campaign\"><input type=\"hidden\" name=\"gclid\" value=\"\" class=\"pc-hidden\" data-pc-utm=\"gclid\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner pc-btn pc-btn-coral pc-u-btn-full\" type=\"submit\" value=\"Enviar solicitud\" \/>\n<\/div><span class=\"pc-hp\" aria-hidden=\"true\" style=\"position:absolute!important;left:-10000px!important;top:auto!important;width:1px!important;height:1px!important;overflow:hidden!important\"><input type=\"text\" name=\"_pc_hp\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" aria-hidden=\"true\"><\/span><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p class=\"pc-u-chips-c pc-asdiv wp-block-paragraph\"><span class=\"pc-formbadge pc-ico pc-i-file-stack\">Mostres gratu\u00eftes<\/span><span class=\"pc-formbadge pc-ico pc-i-leaf\">FSC<\/span><span class=\"pc-formbadge pc-ico pc-i-truck\">Urg\u00e8ncies de campanya<\/span><\/p><p class=\"pc-alt wp-block-paragraph\">Ho prefereixes per tel\u00e8fon? Truca&#8217;ns al <a href=\"tel:+34936730525\">93 673 05 25<\/a><\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-trust is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-ico pc-i-megaphone pc-asdiv wp-block-paragraph\"><b>Material PLV complet<\/b><small>Cartelleria, display i muntatge<\/small><\/p><p class=\"pc-ico pc-i-timer pc-asdiv wp-block-paragraph\"><b>Terminis de campanya<\/b><small>Dates que no es mouen<\/small><\/p><p class=\"pc-ico pc-i-scissors pc-asdiv wp-block-paragraph\"><b>Tall a mida<\/b><small>Les mesures exactes del teu disseny<\/small><\/p><p class=\"pc-ico pc-i-leaf pc-asdiv wp-block-paragraph\"><b>Reciclable i FSC<\/b><small>Alternativa al PLV de pl\u00e0stic<\/small><\/p><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-coral pc-asdiv wp-block-paragraph\">El que ens expliquen les ag\u00e8ncies i els muntadors<\/p><h2 class=\"wp-block-heading\">La campanya t\u00e9 data i la data no es mou<\/h2><p class=\"pc-sub wp-block-paragraph\">En PLV el problema mai \u00e9s el material: \u00e9s el calendari. La campanya arrenca el dia que arrenca, i tot el que arribi despr\u00e9s ja no serveix per a res.<\/p><\/div><\/div><div class=\"wp-block-group pc-grid pc-g4 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-calendar-x pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">El termini de f\u00e0brica no encaixa en la campanya<\/h3><p class=\"wp-block-paragraph\">El material es decideix tard perqu\u00e8 la creativitat s&#8217;aprova tard. Quan arriba la comanda, el termini d&#8217;una paperera ja s&#8217;ha menjat la data de muntatge.<\/p><\/div><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-package-x pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Quantitats petites i molt repartides<\/h3><p class=\"wp-block-paragraph\">Quaranta botigues signifiquen quaranta unitats, no quaranta mil. Cap fabricant entra en aquesta quantitat amb comoditat, i menys amb diverses versions.<\/p><\/div><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-ruler pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Formats que no existeixen al cat\u00e0leg<\/h3><p class=\"wp-block-paragraph\">Un display es dissenya per a un lineal concret, aix\u00ed que la mesura \u00e9s la que \u00e9s. Comprar el format m\u00e9s semblant obliga a retallar i l&#8217;acabat es nota.<\/p><\/div><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-recycle pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Pressi\u00f3 per deixar el pl\u00e0stic<\/h3><p class=\"wp-block-paragraph\">El PLV de pl\u00e0stic i PVC est\u00e0 en retirada per normativa i per imatge de marca. Passar a cartr\u00f3 exigeix triar b\u00e9 el gruix perqu\u00e8 el muntatge aguanti la campanya.<\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Materials<\/p><h2 class=\"wp-block-heading\">Quin material utilitzar en cada pe\u00e7a de PLV<\/h2><p class=\"pc-sub wp-block-paragraph\">De la cartelleria de taulell al display de terra. Els gruixos s\u00f3n orientatius i depenen de la mida, del pes que suporti i del temps que la pe\u00e7a estigui a la botiga.<\/p><\/div><\/div><figure class=\"wp-block-table pc-spec pc-wide\"><table><tbody><tr><th>Aplicaci\u00f3<\/th><th>Material recomanat<\/th><th>Gruix orientatiu<\/th><th>Per qu\u00e8<\/th><\/tr><tr><td>Cartelleria, cobrealarmes, r\u00e8tols i senyal\u00edstica<\/td><td><a href=\"\/ca\/productes\/cartro-ploma\/\" class=\"pc-u-terra\">Cartr\u00f3 ploma i cartr\u00f3 ondulat per a impressi\u00f3 digital<\/a><\/td><td class=\"pc-num\">3, 5 i 10 mm<\/td><td class=\"pc-why\">Lleuger, r\u00edgid i amb superf\u00edcie a punt per imprimir.<\/td><\/tr><tr><td>Display de sobretaula i taulell<\/td><td><a href=\"\/ca\/productes\/cartro-ploma\/\" class=\"pc-u-terra\">Cartr\u00f3 ploma i cartr\u00f3 ondulat per a impressi\u00f3 digital<\/a><\/td><td class=\"pc-num\">3, 5 i 10 mm<\/td><td class=\"pc-why\">Cos suficient sense pes; tall net.<\/td><\/tr><tr><td>Display de terra i muntatge gran<\/td><td><a href=\"\/ca\/productes\/cartro-ondulat\/\" class=\"pc-u-terra\">Cartr\u00f3 ondulat<\/a><\/td><td class=\"pc-num\">Canal doble<\/td><td class=\"pc-why\">Resist\u00e8ncia estructural per a pe\u00e7a autoportant.<\/td><\/tr><tr><td>Base, refor\u00e7 i peanya<\/td><td><a href=\"\/ca\/productes\/contracolat-gruixut\/\" class=\"pc-u-terra\">Contracolat i gruixut<\/a><\/td><td class=\"pc-num\">1\u20133 mm<\/td><td class=\"pc-why\">Estabilitza la pe\u00e7a i evita la bolcada.<\/td><\/tr><tr><td>Peanyes petites<\/td><td><a href=\"\/ca\/productes\/cartro-ondulat\/\" class=\"pc-u-terra\">Cartr\u00f3 ondulat<\/a><\/td><td class=\"pc-num\">Microcanal<\/td><td class=\"pc-why\">Lleuger i ideal per a peanyes petites.<\/td><\/tr><tr><td>Ambientaci\u00f3 i aparador<\/td><td><a href=\"\/ca\/productes\/kraft-liner\/\" class=\"pc-u-terra\">Kraft liner<\/a><\/td><td class=\"pc-num\">80\u2013400 g\/m\u00b2<\/td><td class=\"pc-why\">Aspecte natural per a campanyes eco i artesanes.<\/td><\/tr><\/tbody><\/table><\/figure><div class=\"wp-block-group pc-u-mt24 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-u-prose900 wp-block-paragraph\">Un av\u00eds \u00fatil per pressupostar: el gruix no s&#8217;escull per la mida de la pe\u00e7a sin\u00f3 per quant temps estar\u00e0 a la botiga i quant pes haur\u00e0 de suportar. Una pe\u00e7a de dues setmanes admet gruixos que una de tres mesos no aguanta. I si necessites poques unitats per a una prova o una maqueta de presentaci\u00f3, ho tens disponible a la nostra <a href=\"https:\/\/www.papelycarton.online\/\" class=\"pc-u-terra\" target=\"_blank\" rel=\"noopener\">botiga online \u2197<\/a>.<\/p><\/div><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-coral pc-asdiv wp-block-paragraph\">Com treballem amb tu<\/p><h2 class=\"wp-block-heading\">Material a mida en el termini que imposa la campanya<\/h2><p class=\"wp-block-paragraph\">En PLV treballem amb la l\u00f2gica del calendari, no la del cat\u00e0leg. Ens dius el format, el gruix i la data de muntatge, i a partir d&#8217;aqu\u00ed decidim quin material est\u00e0 disponible ja i qu\u00e8 es pot tallar a temps.<\/p><ul class=\"wp-block-list\"><li>Tall a mida en cartr\u00f3 ploma, microcanal i cartr\u00f3 prim.<\/li><li>Tall a mida en les mides i els formats que demani cada pe\u00e7a.<\/li><li>S\u00e8ries curtes i diverses versions en una mateixa comanda.<\/li><li>Prioritat en les urg\u00e8ncies de calendari de campanya.<\/li><\/ul><p class=\"pc-u-row12 pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/serveis\/manipulat\/\" class=\"pc-btn pc-btn-dark\">Veure manipulat<\/a><a href=\"\/ca\/serveis\/just-in-time\/\" class=\"pc-btn pc-btn-light\">Veure just-in-time<\/a><\/p><\/div><figure class=\"wp-block-image size-full pc-photo\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"960\" src=\"\/wp-content\/uploads\/2026\/08\/ilustracion-037.png\" alt=\"Expositor de PLV vermell, caixa groga i cartolines de colors apilades\" class=\"wp-image-300\" srcset=\"https:\/\/papelycarton.com\/wp-content\/uploads\/2026\/08\/ilustracion-037.png 1400w, https:\/\/papelycarton.com\/wp-content\/uploads\/2026\/08\/ilustracion-037-300x206.png 300w, https:\/\/papelycarton.com\/wp-content\/uploads\/2026\/08\/ilustracion-037-1024x702.png 1024w, https:\/\/papelycarton.com\/wp-content\/uploads\/2026\/08\/ilustracion-037-768x527.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Proc\u00e9s<\/p><h2 class=\"wp-block-heading\">Quatre passos, sense sorpreses<\/h2><\/div><\/div><div class=\"wp-block-group pc-steps4 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-stepc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">01<\/p><h3 class=\"wp-block-heading\">Ens dones el format i la data<\/h3><p class=\"wp-block-paragraph\">Mesura de la pe\u00e7a, gruix, nombre d&#8217;unitats i dia de muntatge. La data mana.<\/p><\/div><div class=\"wp-block-group pc-stepc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">02<\/p><h3 class=\"wp-block-heading\">Confirmem material i termini<\/h3><p class=\"wp-block-paragraph\">Et diem qu\u00e8 hi ha en estoc, qu\u00e8 es talla i en quant temps, sense terminis vagues.<\/p><\/div><div class=\"wp-block-group pc-stepc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">03<\/p><h3 class=\"wp-block-heading\">Tallem i manipulem<\/h3><p class=\"wp-block-paragraph\">A la mida exacta, empaquetat i classificat per versi\u00f3 o per botiga.<\/p><\/div><div class=\"wp-block-group pc-stepc is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">04<\/p><h3 class=\"wp-block-heading\">Lliurem per muntar f\u00e0cil<\/h3><p class=\"wp-block-paragraph\">En la data acordada, amb marge per al muntatge al punt de venda.<\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Serveis<\/p><h2 class=\"wp-block-heading\">El que afegim al material<\/h2><p class=\"pc-sub wp-block-paragraph\">Sis serveis pensats per a qui treballa contra una data de campanya.<\/p><\/div><\/div><div class=\"wp-block-group pc-grid pc-g3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-scissors pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Tall a mida<\/h3><p class=\"wp-block-paragraph\">La mida exacta que necessites, sense minva.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/tall-a-mida\/\">Tall a mida<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-layers-3 pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Manipulat<\/h3><p class=\"wp-block-paragraph\">Si ho necessites en paquets, t&#8217;ho fem.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/manipulat\/\">Manipulat<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-message-circle pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Assessorament<\/h3><p class=\"wp-block-paragraph\">Et diem quin cartr\u00f3 encaixa en la teva aplicaci\u00f3.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/assessorament\/\">Assessorament<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-truck pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Just-in-time<\/h3><p class=\"wp-block-paragraph\">Lliurament r\u00e0pid, fins i tot en urg\u00e8ncies.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/just-in-time\/\">Just-in-time<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-warehouse pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Estoc<\/h3><p class=\"wp-block-paragraph\">Estoc permanent per a quantitats petites.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/estoc\/\">Estoc<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard pc-u-block pc-stretchwrap is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-file-stack pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Mostres<\/h3><p class=\"wp-block-paragraph\">Valida el material abans de comprar.<\/p><p class=\"pc-stretch wp-block-paragraph\"><a href=\"\/ca\/serveis\/mostres\/\">Mostres<\/a><\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-coral pc-asdiv wp-block-paragraph\">Comparativa<\/p><h2 class=\"wp-block-heading\">Encarregar el PLV complet o comprar el material i muntar-lo<\/h2><p class=\"pc-sub wp-block-paragraph\">Si necessites la pe\u00e7a acabada i impresa, un fabricant de PLV \u00e9s la via. Si tens la impressi\u00f3 o el muntatge resolts, comprar el material surt m\u00e9s b\u00e9.<\/p><\/div><\/div><div class=\"wp-block-group pc-vs is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-vscol pc-off is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"pc-ico pc-i-factory wp-block-heading\">Fabricant de PLV complet<\/h3><p class=\"pc-li pc-ico pc-i-minus pc-asdiv wp-block-paragraph\"><span>Terminis m\u00e9s llargs: inclouen impressi\u00f3, manipulat i muntatge.<\/span><\/p><p class=\"pc-li pc-ico pc-i-minus pc-asdiv wp-block-paragraph\"><span>M\u00ednims que no encaixen amb una campanya de poques botigues.<\/span><\/p><p class=\"pc-li pc-ico pc-i-minus pc-asdiv wp-block-paragraph\"><span>Canvis d&#8217;\u00faltima hora costosos o impossibles.<\/span><\/p><p class=\"pc-li pc-ico pc-i-minus pc-asdiv wp-block-paragraph\"><span>Menys marge per ajustar el gruix i optimitzar el cost.<\/span><\/p><p class=\"pc-li pc-ico pc-i-plus pc-asdiv wp-block-paragraph\"><span>C\u00f2mode si vols la pe\u00e7a acabada i no tens prove\u00efdor d&#8217;impressi\u00f3.<\/span><\/p><\/div><div class=\"wp-block-group pc-vscol pc-on is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"pc-ico pc-i-package-check wp-block-heading\">Amb Papel y Cart\u00f3n<\/h3><p class=\"pc-li pc-ico pc-i-check pc-asdiv wp-block-paragraph\"><span>Material tallat a mida i servit preparat, a punt per imprimir o muntar.<\/span><\/p><p class=\"pc-li pc-ico pc-i-check pc-asdiv wp-block-paragraph\"><span>S\u00e8ries curtes i diverses versions en una mateixa comanda.<\/span><\/p><p class=\"pc-li pc-ico pc-i-check pc-asdiv wp-block-paragraph\"><span>Terminis curts i prioritat quan la data prem.<\/span><\/p><p class=\"pc-li pc-ico pc-i-check pc-asdiv wp-block-paragraph\"><span>Assessorament sobre el gruix segons la durada de la campanya.<\/span><\/p><p class=\"pc-li pc-ico pc-i-check pc-asdiv wp-block-paragraph\"><span>Alternatives de cartr\u00f3 al PLV de pl\u00e0stic, amb tra\u00e7abilitat FSC.<\/span><\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section pc-tight is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-stats is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-stat is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">0\u2013300 kg<\/p><p class=\"pc-l pc-asdiv wp-block-paragraph\">el tram d&#8217;una campanya de poques botigues<\/p><\/div><div class=\"wp-block-group pc-stat is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">+30<\/p><p class=\"pc-l pc-asdiv wp-block-paragraph\">anys transformant paper i cartr\u00f3<\/p><\/div><div class=\"wp-block-group pc-stat is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">7<\/p><p class=\"pc-l pc-asdiv wp-block-paragraph\">materials per cobrir una campanya completa<\/p><\/div><div class=\"wp-block-group pc-stat is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-n pc-asdiv wp-block-paragraph\">FSC<\/p><p class=\"pc-l pc-asdiv wp-block-paragraph\">cadena de cust\u00f2dia certificada<\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Confian\u00e7a<\/p><h2 class=\"wp-block-heading\">Campanyes que van sortir a temps<\/h2><\/div><\/div><div class=\"wp-block-group pc-grid pc-g3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-testi is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">\u00abEns van tallar 140 peces de ploma a mida en tres dies. La campanya comen\u00e7ava dilluns i vam arribar.\u00bb<\/p><p class=\"pc-who pc-asdiv wp-block-paragraph\">Responsable de producci\u00f3<small>Ag\u00e8ncia \u00b7 Barcelona<\/small><\/p><\/div><div class=\"wp-block-group pc-testi is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">\u00abEns classifiquen la comanda per botiga. Abans reb\u00edem un palet i perd\u00edem mig mat\u00ed separant.\u00bb<\/p><p class=\"pc-who pc-asdiv wp-block-paragraph\">Coordinador de muntatges<small>Empresa de muntatge de PLV<\/small><\/p><\/div><div class=\"wp-block-group pc-testi is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">\u00abVam substituir el PVC per microcanal i el client ho va utilitzar com a argument en la seva comunicaci\u00f3.\u00bb<\/p><p class=\"pc-who pc-asdiv wp-block-paragraph\">Directora de comptes<small>Ag\u00e8ncia de marketing<\/small><\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-coral pc-asdiv wp-block-paragraph\">Guia del sector<\/p><h2 class=\"wp-block-heading\">Material PLV en cartr\u00f3 per al punt de venda<\/h2><\/div><\/div><div class=\"wp-block-group pc-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-u-prose2 wp-block-paragraph\">El <strong>material PLV<\/strong> es regeix per una regla que no apareix en cap fitxa t\u00e8cnica: la pe\u00e7a ha d&#8217;aguantar exactament el temps que dura la campanya, ni m\u00e9s ni menys. Sobredimensionar el gruix encareix sense que ning\u00fa ho percebi; quedar-se curt significa una pe\u00e7a vinclada a la segona setmana i una marca que dona mala imatge al lineal.<\/p><p class=\"pc-u-prose2 wp-block-paragraph\">Subministrem el material per a tota la cadena de publicitat al punt de venda: cartr\u00f3 ploma per a cartelleria i displays de taulell, ondulat microcanal per a displays de terra i muntatges autoportants, contracolat per a bases i peanes, cartr\u00f3 prim estucat per a faldons i suports impresos, cartolines de colors per a elements de color i kraft per a ambientaci\u00f3. Tallat a mida i servit preparat.<\/p><\/div><div class=\"wp-block-group pc-checkcard is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Com es dimensiona una pe\u00e7a de PLV<\/h3><p class=\"pc-checkline pc-ico pc-i-check-circle-2 pc-asdiv wp-block-paragraph\"><span><b>Primer la durada.<\/b> Dues setmanes o tres mesos a la botiga no demanen el mateix gruix.<\/span><\/p><p class=\"pc-checkline pc-ico pc-i-check-circle-2 pc-asdiv wp-block-paragraph\"><span><b>Despr\u00e9s el pes.<\/b> Si exposa producte, el material ha de suportar-lo sense cedir ni vinclar-se.<\/span><\/p><p class=\"pc-checkline pc-ico pc-i-check-circle-2 pc-asdiv wp-block-paragraph\"><span><b>Despr\u00e9s la manipulaci\u00f3.<\/b> Quantes vegades es munta, es mou i es torna a col\u00b7locar a la botiga.<\/span><\/p><p class=\"pc-checkline pc-ico pc-i-check-circle-2 pc-asdiv wp-block-paragraph\"><span><b>I sempre la data.<\/b> El millor material del m\u00f3n no serveix si arriba despr\u00e9s del muntatge.<\/span><\/p><\/div><\/div><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Com triar<\/p><h2 class=\"wp-block-heading\">Les quatre decisions d&#8217;una campanya de PLV<\/h2><p class=\"pc-sub wp-block-paragraph\">Cartelleria, display, estructura i substituci\u00f3 de pl\u00e0stic. Obre la que t&#8217;interessi.<\/p><\/div><\/div><div class=\"wp-block-group pc-tabs is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details pc-tabitem is-layout-flow wp-block-details-is-layout-flow\" name=\"pc-tabs-soluciones-marketing-plv-1\" open><summary class=\"pc-tabsum pc-ico pc-i-image\">Cartelleria<\/summary><div class=\"wp-block-group pc-panel is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Quin material utilitzo per a cartelleria i r\u00e8tols?<\/h3><p class=\"wp-block-paragraph\">Per a cartelleria, senyal\u00edstica i r\u00e8tols el material de refer\u00e8ncia \u00e9s el <strong>cartr\u00f3 ploma<\/strong>: un nucli d&#8217;escuma entre dues capes de paper que dona rigidesa amb molt poc pes i una superf\u00edcie a punt per imprimir directament o per contracolar l&#8217;impr\u00e8s.<\/p><p class=\"wp-block-paragraph\">El gruix es tria per la mida del cartell i per si va penjat, recolzat o enganxat. Les peces petites de taulell funcionen amb gruixos fins; un cartell gran que va recolzat necessita m\u00e9s cos per no vinclar-se, sobretot si la botiga t\u00e9 humitat o corrents.<\/p><p class=\"pc-rule pc-ico pc-i-lightbulb pc-asdiv wp-block-paragraph\"><span><b>Regla pr\u00e0ctica:<\/b> per a peces grans, puja de gruix abans que afegir refor\u00e7os. Un refor\u00e7 enganxat es veu i una pe\u00e7a vinclada tamb\u00e9.<\/span><\/p><\/div><\/details><details class=\"wp-block-details pc-tabitem is-layout-flow wp-block-details-is-layout-flow\" name=\"pc-tabs-soluciones-marketing-plv-1\"><summary class=\"pc-tabsum pc-ico pc-i-layout-panel-top\">Displays<\/summary><div class=\"wp-block-group pc-panel is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">I per a un display o expositor?<\/h3><p class=\"wp-block-paragraph\">Dep\u00e8n de si la pe\u00e7a \u00e9s de taulell o de terra. Un display de sobretaula es resol b\u00e9 amb cartr\u00f3 ploma troquelat. Un display de terra ha de ser autoportant i suportar producte, per aix\u00f2 es construeix amb <strong>ondulat microcanal<\/strong> o canal B, que aporta estructura sense pes.<\/p><p class=\"wp-block-paragraph\">En els dos casos la clau \u00e9s la base: una peanya de cartr\u00f3 compacte estabilitza la pe\u00e7a i evita la bolcada, que \u00e9s la incid\u00e8ncia m\u00e9s comuna a la botiga. Et servim el material tallat a mida perqu\u00e8 el teu prove\u00efdor gr\u00e0fic i el teu muntador treballin sobre la pe\u00e7a correcta.<\/p><p class=\"pc-rule pc-ico pc-i-lightbulb pc-asdiv wp-block-paragraph\"><span><b>Regla pr\u00e0ctica:<\/b> el display es cau per la base, no per l&#8217;estructura. Dimensiona la peanya abans que el cos.<\/span><\/p><\/div><\/details><details class=\"wp-block-details pc-tabitem is-layout-flow wp-block-details-is-layout-flow\" name=\"pc-tabs-soluciones-marketing-plv-1\"><summary class=\"pc-tabsum pc-ico pc-i-palette\">Estructura i color<\/summary><div class=\"wp-block-group pc-panel is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Com combino resist\u00e8ncia i acabat?<\/h3><p class=\"wp-block-paragraph\">En PLV gaireb\u00e9 sempre cal combinar dos materials: un que resisteixi i un altre que es vegi. L&#8217;ondulat o el compacte donen l&#8217;estructura; el cartr\u00f3 prim estucat impr\u00e8s, la cartolina de color o el kraft donen l&#8217;acabat.<\/p><p class=\"wp-block-paragraph\">Les <strong>cartolines de colors<\/strong> tenen un avantatge concret en PLV: s\u00f3n de color en massa, aix\u00ed que el cantell mant\u00e9 el to en tallar i en troquelar. En una pe\u00e7a amb molts talls visibles, aix\u00f2 evita l&#8217;efecte de cantell blanc que delata un material barat.<\/p><p class=\"pc-rule pc-ico pc-i-lightbulb pc-asdiv wp-block-paragraph\"><span><b>Regla pr\u00e0ctica:<\/b> si la pe\u00e7a t\u00e9 cantells a la vista, usa color en massa. El cantell \u00e9s el primer que revela la qualitat del material.<\/span><\/p><\/div><\/details><details class=\"wp-block-details pc-tabitem is-layout-flow wp-block-details-is-layout-flow\" name=\"pc-tabs-soluciones-marketing-plv-1\"><summary class=\"pc-tabsum pc-ico pc-i-recycle\">Substituir pl\u00e0stic<\/summary><div class=\"wp-block-group pc-panel is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading\">Puc canviar el PLV de pl\u00e0stic per cartr\u00f3?<\/h3><p class=\"wp-block-paragraph\">En la majoria dels formats, s\u00ed, i \u00e9s una tend\u00e8ncia que ja no \u00e9s opcional en moltes cadenes. Els canvis m\u00e9s habituals s\u00f3n el PVC de cartelleria per cartr\u00f3 ploma, el display de metacrilat per microcanal troquelat i les peanyes de pl\u00e0stic per cartr\u00f3 compacte.<\/p><p class=\"wp-block-paragraph\">L&#8217;avantatge afegit \u00e9s la gesti\u00f3 del residu: el cartr\u00f3 entra en el circuit de reciclatge de paper que la botiga ja t\u00e9 muntat, mentre que un PLV mixt acaba al contenidor general. Mantenim <strong>certificaci\u00f3 FSC de cadena de cust\u00f2dia<\/strong>, amb la qual cosa la marca pot documentar l&#8217;argument.<\/p><p class=\"pc-rule pc-ico pc-i-lightbulb pc-asdiv wp-block-paragraph\"><span><b>Regla pr\u00e0ctica:<\/b> revisa la durada de la campanya abans de substituir. El cartr\u00f3 cobreix b\u00e9 campanyes de setmanes o mesos; per a PLV permanent cal valorar-ho cas a cas.<\/span><\/p><\/div><\/details><\/div><\/section><section class=\"wp-block-group pc-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-coral pc-asdiv wp-block-paragraph\">Dia a dia<\/p><h2 class=\"wp-block-heading\">El que resolem en una campanya<\/h2><p class=\"pc-sub wp-block-paragraph\">Tres situacions pr\u00f2pies del PLV en qu\u00e8 el prove\u00efdor de material decideix si la campanya surt.<\/p><\/div><\/div><div class=\"wp-block-group pc-grid pc-g3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-calendar-check pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">La data que no es pot moure<\/h3><p class=\"wp-block-paragraph\">Una campanya arrenca el dia que arrenca. Mantenim estoc dels gruixos i formats de m\u00e9s rotaci\u00f3 en cartr\u00f3 ploma i microcanal o M-3 estucats aptes per a impressi\u00f3 digital, precisament per poder servir en dies, i podem prioritzar una comanda quan el calendari ja no dona marge.<\/p><p class=\"pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/serveis\/just-in-time\/\" class=\"pc-u-link-sm\">Veure just-in-time \u2192<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-scissors pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">La forma que no existeix en cat\u00e0leg<\/h3><p class=\"wp-block-paragraph\">Un display es dissenya per a un lineal concret i una silueta es dissenya per cridar l&#8217;atenci\u00f3: cap de les dues coses ve en format est\u00e0ndard. Segons la quantitat i l&#8217;acabat ens adaptem a la teva mida.<\/p><p class=\"pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/serveis\/manipulat\/\" class=\"pc-u-link-sm\">Veure manipulat \u2192<\/a><\/p><\/div><div class=\"wp-block-group pc-vcard is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-vic pc-ico pc-i-layers-3 pc-asdiv wp-block-paragraph\"><\/p><h3 class=\"wp-block-heading\">Diverses versions en una sola comanda<\/h3><p class=\"wp-block-paragraph\">Una campanya rarament \u00e9s una sola pe\u00e7a: s\u00f3n tres formats, dues versions d&#8217;idioma i quaranta botigues. Podem servir-ho tot junt i classificat, amb un termini i un lliurament, la qual cosa estalvia al muntador el mat\u00ed que es perd separant un palet.<\/p><p class=\"pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/serveis\/assessorament\/\" class=\"pc-u-link-sm\">Veure assessorament \u2192<\/a><\/p><\/div><\/div><p class=\"pc-u-prose-c wp-block-paragraph\">El m\u00e9s habitual \u00e9s comen\u00e7ar per una campanya concreta: ens dones format, gruix, unitats i data de muntatge, i confirmem el termini abans que tanquis la producci\u00f3 amb el client.<\/p><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Sectors relacionats<\/p><h2 class=\"wp-block-heading\">El teu cas \u00e9s diferent?<\/h2><p class=\"pc-sub wp-block-paragraph\">Aquests sectors comparteixen materials i serveis amb marketing i PLV.<\/p><\/div><\/div><p class=\"pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/solucions\/impremtes-arts-grafiques\/\" class=\"pc-chip\">Impremtes i arts gr\u00e0fiques<\/a><a href=\"\/ca\/solucions\/copisteries\/\" class=\"pc-chip\">Copisteries<\/a><a href=\"\/ca\/solucions\/packaging-estoigs\/\" class=\"pc-chip\">Packaging i estoigs<\/a><a href=\"\/ca\/solucions\/industria-embalatge\/\" class=\"pc-chip\">Ind\u00fastria i embalatge<\/a><a href=\"\/ca\/solucions\/manipuladors\/\" class=\"pc-chip\">Manipuladors<\/a><a href=\"\/ca\/solucions\/proteccio-transport\/\" class=\"pc-chip\">Protecci\u00f3 i transport<\/a><a href=\"\/ca\/solucions\/alimentacio-horeca\/\" class=\"pc-chip\">Alimentaci\u00f3 i HORECA<\/a><a href=\"\/ca\/solucions\/farmacia-parafarmacia\/\" class=\"pc-chip\">Farm\u00e0cia i parafarm\u00e0cia<\/a><a href=\"\/ca\/solucions\/cosmetica-perfumeria\/\" class=\"pc-chip\">Cosm\u00e8tica i perfumeria<\/a><a href=\"\/ca\/solucions\/displays-expositors\/\" class=\"pc-chip\">Displays i expositors<\/a><a href=\"\/ca\/solucions\/maquetes-prototips\/\" class=\"pc-chip\">Maquetes i prototips<\/a><\/p><\/section><section class=\"wp-block-group pc-section pc-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group pc-shead pc-u-stack-c is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"pc-eyebrow pc-asdiv wp-block-paragraph\">Dubtes habituals<\/p><h2 class=\"wp-block-heading\">Preguntes freq\u00fcents sobre material PLV de cartr\u00f3<\/h2><\/div><\/div><div class=\"wp-block-group pc-faq is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u00e8 \u00e9s el material PLV i quins cartrons s&#8217;utilitzen?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">PLV \u00e9s publicitat al punt de venda: cartelleria, displays, expositors, faldons, cenefes i muntatges promocionals. En cartr\u00f3 es resol amb cartr\u00f3 ploma o cartr\u00f3 ondulat per a cartelleria i displays de taulell, ondulat microcanal per a displays de terra, cartr\u00f3 compacte per a bases i peanyes, cartr\u00f3 prim estucat per a suports impresos i cartolines de color per a elements de volum.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Quin gruix de cartr\u00f3 ploma necessito per a un cartell?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Dep\u00e8n de la mida i de com se subjecti la pe\u00e7a. Els gruixos fins funcionen en peces petites de taulell; un cartell gran recolzat o penjat necessita m\u00e9s cos per no vinclar-se. Si ens dones la mesura i com s&#8217;instal\u00b7la, et proposem el gruix i t&#8217;enviem mostra.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Quant aguanta una pe\u00e7a de PLV de cartr\u00f3 en botiga?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Dep\u00e8n del gruix, de la humitat del local i de quantes vegades es manipuli. El criteri pr\u00e0ctic \u00e9s dimensionar per la durada prevista de la campanya: una pe\u00e7a pensada per a dues setmanes no ha d&#8217;aguantar necess\u00e0riament tres mesos, i sobredimensionar encareix sense que el client ho percebi.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Quina \u00e9s la quantitat m\u00ednima?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">No apliquem m\u00ednims de f\u00e0brica, i en PLV aix\u00f2 \u00e9s determinant: una campanya de quaranta botigues s\u00f3n quaranta unitats, no quaranta mil. Podem servir s\u00e8ries curtes i diverses versions en la mateixa comanda.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>En quant de temps podeu servir una campanya urgent?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Si el material est\u00e0 en estoc, en pocs dies, i podem prioritzar la comanda quan la data prem. En demanar pressupost et confirmem el termini real d&#8217;aquest treball, perqu\u00e8 en PLV un termini aproximat no serveix de res.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Quin material utilitzo si la pe\u00e7a ha de sostenir producte?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Ondulat microcanal o canal B per al cos, i cartr\u00f3 compacte per a la base o la peanya. El punt cr\u00edtic no \u00e9s l&#8217;estructura sin\u00f3 l&#8217;estabilitat: la majoria de les incid\u00e8ncies a la botiga s\u00f3n bolcades, no trencaments. \u00c9s important tenir en compte la direcci\u00f3 de la canal en el cartr\u00f3 ondulat: sempre va paral\u00b7lela a la primera mesura.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Puc substituir el PLV de pl\u00e0stic per cartr\u00f3?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">En la majoria dels formats de campanya, s\u00ed: PVC de cartelleria per cartr\u00f3 ploma, metacrilat per microcanal troquelat, peanyes de pl\u00e0stic per compacte. Per a PLV permanent conv\u00e9 valorar-ho cas a cas segons l&#8217;exposici\u00f3 i la durada.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>El material \u00e9s reciclable i est\u00e0 certificat?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">S\u00ed. En ser monomaterial, entra en el circuit de reciclatge de paper i cartr\u00f3 que la botiga ja t\u00e9 muntat, a difer\u00e8ncia d&#8217;un PLV mixt. Mantenim certificaci\u00f3 FSC de cadena de cust\u00f2dia, de manera que la marca pot documentar l&#8217;argument en la seva comunicaci\u00f3.<\/p><\/div><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Veneu el PLV acabat i impr\u00e8s?<\/summary><div class=\"wp-block-group pc-a is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">No: subministrem el material i fem el tall i el manipulat. La impressi\u00f3 la fa la teva impremta o el teu prove\u00efdor gr\u00e0fic habitual, i nosaltres lliurem el suport tallat a la mida exacta, a punt per imprimir, troquelar, contracolar o muntar.<\/p><\/div><\/details><\/div><\/section><section class=\"wp-block-group pc-cta-band is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Dona&#8217;ns el format i la data de muntatge<\/h2><p class=\"wp-block-paragraph\">Mesura, gruix, unitats i dia en qu\u00e8 arrenca la campanya. Et confirmem el termini real abans que tanquis la producci\u00f3 amb el teu client.<\/p><p class=\"pc-btns pc-asdiv wp-block-paragraph\"><a href=\"\/ca\/contacte\/\" class=\"pc-btn pc-btn-coral pc-ico pc-i-arrow-right\">Demana pressupost<\/a><a href=\"tel:+34936730525\" class=\"pc-btn pc-btn-ghost\">Truca&#8217;ns al 93 673 05 25<\/a><\/p><\/section>","protected":false},"excerpt":{"rendered":"<p>Solucions \u00b7 Marketing Material PLV en cartr\u00f3 per a la publicitat en el punt de venda. Cartr\u00f3 ploma, microcanal, cartr\u00f3 prim i cartolines per a cartelleria, displays i muntatges promocionals. Tallat a mida i servit preparat, en els terminis curts que imposa un calendari de campanya. Terminis de campanya, no de f\u00e0bricaTallat a la mida &#8230; <a title=\"Marketing i PLV\" class=\"read-more\" href=\"https:\/\/papelycarton.com\/ca\/solucions\/marketing-plv\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Marketing i PLV\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1241,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_vg_translation_of":41,"_vg_lang":"ca","_generate-disable-headline":"1","rank_math_title":"Cartr\u00f3 per a marketing i PLV","rank_math_description":"Material per a PLV, cartelleria i expositors de cartr\u00f3. Ideal per a campanyes i punt de venda. Tall a mida i lliurament r\u00e0pid.","rank_math_focus_keyword":"material plv","rank_math_breadcrumb_title":"","rank_math_robots":[],"pc_jsonld":[{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Qu\u00e8 \u00e9s el material PLV i quins cartrons s'utilitzen?","acceptedAnswer":{"@type":"Answer","text":"PLV \u00e9s publicitat al punt de venda: cartelleria, displays, expositors, faldons, cenefes i muntatges promocionals. En cartr\u00f3 es resol amb cartr\u00f3 ploma o cartr\u00f3 ondulat per a cartelleria i displays de taulell, ondulat microcanal per a displays de terra, cartr\u00f3 compacte per a bases i peanyes, cartr\u00f3 prim estucat per a suports impresos i cartolines de color per a elements de volum."}},{"@type":"Question","name":"Quin gruix de cartr\u00f3 ploma necessito per a un cartell?","acceptedAnswer":{"@type":"Answer","text":"Dep\u00e8n de la mida i de com se subjecti la pe\u00e7a. Els gruixos fins funcionen en peces petites de taulell; un cartell gran recolzat o penjat necessita m\u00e9s cos per no vinclar-se. Si ens dones la mesura i com s'instal\u00b7la, et proposem el gruix i t'enviem mostra."}},{"@type":"Question","name":"Quant aguanta una pe\u00e7a de PLV de cartr\u00f3 en botiga?","acceptedAnswer":{"@type":"Answer","text":"Dep\u00e8n del gruix, de la humitat del local i de quantes vegades es manipuli. El criteri pr\u00e0ctic \u00e9s dimensionar per la durada prevista de la campanya: una pe\u00e7a pensada per a dues setmanes no ha d'aguantar necess\u00e0riament tres mesos, i sobredimensionar encareix sense que el client ho percebi."}},{"@type":"Question","name":"Quina \u00e9s la quantitat m\u00ednima?","acceptedAnswer":{"@type":"Answer","text":"No apliquem m\u00ednims de f\u00e0brica, i en PLV aix\u00f2 \u00e9s determinant: una campanya de quaranta botigues s\u00f3n quaranta unitats, no quaranta mil. 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El punt cr\u00edtic no \u00e9s l'estructura sin\u00f3 l'estabilitat: la majoria de les incid\u00e8ncies a la botiga s\u00f3n bolcades, no trencaments. \u00c9s important tenir en compte la direcci\u00f3 de la canal en el cartr\u00f3 ondulat: sempre va paral\u00b7lela a la primera mesura."}},{"@type":"Question","name":"Puc substituir el PLV de pl\u00e0stic per cartr\u00f3?","acceptedAnswer":{"@type":"Answer","text":"En la majoria dels formats de campanya, s\u00ed: PVC de cartelleria per cartr\u00f3 ploma, metacrilat per microcanal troquelat, peanyes de pl\u00e0stic per compacte. Per a PLV permanent conv\u00e9 valorar-ho cas a cas segons l'exposici\u00f3 i la durada."}},{"@type":"Question","name":"El material \u00e9s reciclable i est\u00e0 certificat?","acceptedAnswer":{"@type":"Answer","text":"S\u00ed. En ser monomaterial, entra en el circuit de reciclatge de paper i cartr\u00f3 que la botiga ja t\u00e9 muntat, a difer\u00e8ncia d'un PLV mixt. 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